Driving business through Pokemon GO. What could possibly go wrong?

The truth is out there: Pokemon isn’t just a game. This quote from a July 14, 2016 article in Fortune says it all:

“L’inizio Pizza Bar in Long Island City in New York claims its sales jumped 75% over the weekend by activating a ‘lure module’ feature that attracts virtual Pokemon characters to the store, thereby tempting in nearby players. The store’s manager spent $10 to have a dozen Pokemon characters placed in the location, according to a report in the New York Post.”

It’s both ingenious, and frightening, at the same time.