Posted by: rbrianphillips | July 29, 2016

The Genius (& Conspiracy) of Pokemon

pokemon_go_11_reuters

The truth is out there: Pokemon isn’t just a game. This quote from a July 14, 2016 article in Fortune says it all:

“L’inizio Pizza Bar in Long Island City in New York claims its sales jumped 75% over the weekend by activating a ‘lure module’ feature that attracts virtual Pokemon characters to the store, thereby tempting in nearby players. The store’s manager spent $10 to have a dozen Pokemon characters placed in the location, according to a report in the New York Post.”

It’s both ingenious, and frightening, at the same time.

~ R. Brian Phillips

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